Coco Chanel (1883-1971) Chanel No. 5, 1919

TLW's Cosmeticscope™ (Cosmetic Historyscope)

By T.L. Winslow (TLW), the Historyscoper™

© Copyright by T.L. Winslow. All Rights Reserved.

Original Pub. Date: Feb. 8, 2016. Last Update: May 21, 2016.

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What Is A Historyscope?

Westerners are not only known as history ignoramuses, but double dumbass history ignoramuses when it comes to cosmetics history. Since I'm the one-and-only Historyscoper (tm), let me quickly bring you up to speed before you dive into my Master Historyscope.

Coco Chanel (1883-1971) Chanel No. 5, 1919 Ernest Beaux (1881-1961)

On May 5 (5-5), 1921 French fashion designer Gabrielle Bonheur "Coco" Chanel (1883-1971) starts selling Chanel No. 5, combining the scent of flowers (like respectable women wear) with animal musk and jasmine (worn by hos), discovered by accident by an asst. of Russian-French perfume chemist Ernest Beaux (1881-1961), who claims it reminds him of a fragrance he smelled inside the Arctic Circle, "where the rivers and lakes release a note of incredible freshness"; in 1923 Coco develops a tan on a yachting trip, starting a fad.

Estée Lauder (1906-2004)

In 1946 Queens, N.Y.-born Estee (Estée) Lauder (Josephine Esther Mentzer) (1906-2004), daughter of Hungarian Jewish immigrants begins a cosmetic biz with skin creams invented by her chemist uncle John Schotz of New Way Labs, incl. Super Rich All-Purpose Cream, Six-In-One Cold Cream, and Dr. Schotz's Viennese Cream, creating her first fragrance Youth Dew in 1953, marketed as a bath oil to make them buy more, selling 50K bottles the first year, growing to 150M by 1984.

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