TLW's Supermarketscope™ (Supermarket Historyscope)

By T.L. Winslow (TLW), the Historyscoper™

© Copyright by T.L. Winslow. All Rights Reserved.

Original Pub. Date: Feb. 6,. 2016. Last Update: Feb. 6, 2016.


Safeway, 1915

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What Is A Historyscope?


Westerners are not only known as history ignoramuses, but double dumbass history ignoramuses when it comes to supermarket history. Since I'm the one-and-only Historyscoper (tm), let me quickly bring you up to speed before you dive into my Master Historyscope.

Marion Barton Skaggs (1888-1976) Safeway, 1915

In 1915 the Safeway supermarket chain starts out as Skaggs Cash Store in American Falls, Idaho, run by Mo.-born Marion Barton "M.B." Skaggs (1888-1976), who buys his father grocery store for $1,089, expanding by keeping a narrow profit margin and taking cash only, reaching 482 stores in 10 states by 1926, with the slogan "Drive the Safeway; Buy the Safeway"; in 1926 Merrill Lynch brokerage founder Charles E. Merrill buys the 322-store chain of W.R.H. Weldon, and buys Skaggs 673 stores for $7M, creating the largest grocery store chain W of the Mississippi River; in the 1930s it introduces produce pricing by the pound, "sell by" dates on perishables, nutritional labeling, and parking lots; in 1996 it moves its HQ (originally in Reno, Nev.) from Oakland, Calif. to Pleasonton, Calif.


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